Small Island Big Dreams
I am a product design leader with international cachet.
I am originally from Curaçao in the Dutch Caribbean.
I enjoy solving complex business problems with creative strategy and meaningful design I am known for integrating brilliant marketing strategy with emerging technology.
I have contributed to and led product design, innovation teams and think tanks within a range of influential advertising and technology companies including; Moxie, Razorfish, Turner Sports, Oracle Social, Stanley Black & Decker and most recently Microsoft.
It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.
I thrive in teams looking for an additional spark that kindles innovation and creative audacity. Together we design tech solutions and experiences for the world by connecting more the people and the problems each unique social and economic reality brings to the table and are looking to solve with technology. When leading teams Futures thinking has become more and more critical as technology accelerates and affects, culture, economies, wellbeing and reality. This is how we accomplish a customer centered design sprint in a perfect world! Well, at least how it starts out on "paper". 🙂
“We had to know the right thing to build before we could build the thing right.”